Internal marketing and positioning - strategic HR communication
Targeted communication to ensure implementation of your HR strategy
The achievements and successes that HR departments achieve are often little seen in companies. They are complex, they have a long-term effect and all too often they are just taken for granted. Targeted communication of HR achievements to the organisation not only ensures that you and your employees receive the appreciation your role deserves, but also improves their impact:
- The implementation of new concepts succeeds with higher success, more easily and with greater sustainability.
- Supervisors and top management recognise the strategic relevance of your work and your contribution to the company’s success.
- It is easier for you to obtain the financial resources you need for your work.
The effort involved does not have to be high: Sometimes the clear definition of communication goals, goal-oriented planning and the consistent implementation of a few selected internal communication measures are enough.
Developing HR communication
You get from us any help from the formulation of your HR strategy to the communication of changes and successes.
To ensure that the internal positioning of your area of responsibility and the communication of planned measures and achieved successes are consistently successful, we can support you in the following areas, among others:
- Defining goals and developing a clear profile for HR: How do you want to be? How do you want to be perceived?
- Communication analysis of the HR sector: status quo, communication assets and communication gaps
- Development of a communication strategy taking into account different target groups, projects and specific contents of the HR strategy: What messages do you have for executives and employees of the organisation? Which media do you use to communicate your content?
- Special: Development of a strategy for the communicative support of change processes
- Detailed conception of the implementation
- Coaching of HR staff
- Evaluation of the measures
Our consulting is individual and tailor-made.